Even though most A-list recording artists have taken some financial jabs over the past several years, by and large, they still earn decent money. However, B- and C-listers, (which make up the vast majority recording artists), had better either (1) accept the peril of their musical fate; or (2) pimp out their brand to some foolish moron that has no concept of "P2P".
I use to cringe when recording artists conveyed to me their strategies for new music sales. In some cases, these were people I have been friends with for 10 years or more. In other cases, these were artists who I had long respected but only fairly recently felt comfortable calling friends. And still, these were also artists who were neither friends or enemies but simply music people that I know. However, now I no longer have to cringe when I hear about plans like that redundant one, in which the strategy itself is predicated upon some delusional phantom "movement." Or all the misguided, and woefully under-matched DVD/video strategies. Indeed, in today's music scene, one has a better chance of making money selling free promotion flyers than do employing that oft used, stale strategies of the day.
One reason that I don't have to hear any of these non-reality-based strategies is because I have consistently (and cold-handedly) removed myself from even the most remote music-industry connection. Understand, I have never been, nor have I ever wanted to be a music industry "insider". As a kid, I learned early on that you don't have to be in the circus to see all the clowns....The other reason that I don't have to hear (and/or subsequently entertain) any of these non-sensible music-money-making strategies is because most of the once "new" and "imaginative" strategies have become so old and repeated that they have successfully paralyzed wholesale numbers of unsuspecting recording "androids".
On the face of it, this does not mean that I glory in the demise of the dreams of many artists. On the contrary, I reserve a special level of respect for the kind of dedication that many recording artists demonstrate. However, contemporary "success schemes" have converted the majority of recording artists into de facto marketers or PR types, who seemingly by chance just dabble in making music in their spare time. Thus, with the undeniable collapse of many of the most popular music money-making tactics, I'm convinced that a new crop of recording artists will emerge. This new group that I speak of will concentrate less on marketing/PR and more on the novel idea of, well, making creative, imaginative music. In fact, I envision that this new group of recording artists will reject the "quick fame and money" routine, and focus on generating something fresh, new, and eerily indicative of what history shamelessly has left to peddle.
-Amir Said