By Amir Said
CNN anchorman Rick Sanchez has been having a tech-awakening right in front of our eyes. This guy loves twitter! Even before hurricane Gustov, Sanchez was touting his use of twitter. (During Gustov, he coudln't contain himself).
To their credit, CNN is the first official (major) broadcast network to start using Twitter. Having seen its real power, direct engagement with CNN followers in real time, Sanchez and CNN are forging even further ahead with their use of twitter. No doubt if CNN is doing it, you can be sure the other networks will follow.
This is great news for people (like me) that are hungry for UNFILTERED, non-ad-motivated news. By using Twitter's platform, CNN and other networks are putting the old broadcast news model on the line. And I anticipate that the use of twitter will ultimately lead directly to the toppling of the old broadcast news model. When this happens, look for a shake up in the personalities that front the news for these networks. For the likes of CNN's Rick Sanchez, (who embraced twitter immediately), look for them to be promptly promoted to new pivotal social media posts.
Rick Sanchez, CNN anchorman
Comments